HTC bought a company called Dopod in 2006, and since then, has used that mark to move the Chinese market: Dopod Touch, Dopod Diamond … with the unstoppable growth of the manufacturer Taiwanese and the good acceptance around the world, the HTC brand has become sufficiently known for sell in China under its own name.
The Taiwanese will penetrate the Chinese market during the autumn, and not in any way: on the one hand they will be associated with China Mobile (the largest operator in the country, with 554 million users) to remove exclusive a mid-range (HTC Tianxi and HTC Tianyi) Android and Windows Phone of high-end. On the other hand, they will have with China Unicom to launch the Androids Desire and Wildfire. All adapted to the TD-SCDMA technology.
HTC Desire with Android 2.2 and a high-end Windows Phone
The most interesting for us of the news is that on his landing in China, the Bring HTC Desire Android 2.2 Froyo, already adapted to the interface Sense. Thus implies its tab on the Chinese website of HTC. Taking into account that the release is planned for September or October, perhaps at those dates get update to our European Desire.
On the other hand, the Windows Phone exclusive of high-end (that would be called Tianxi or Tianyi) could be neither more nor less than the Windows Phone 7 HTC we met at a leak a couple of days ago. It costs us to think that we don’t see a European cousin, before the end of the year.
The strategy of HTC in China
HTC justifies the entablacion of its own brand in China to offer an after-sales service to buyers, but the final leap into the Chinese market will also be a way of protect the innumerable Chinese counterfeit brand and, how not, take a piece of the cake competition.
The Taiwanese giant that has has earned the adjective, to grow in a context in which increasingly more mobile they are intelligent and, specifically in China, access to the Internet from them is the daily bread. By the way, it is estimated that in 2012 60.4 million smartphones will be sold by HTC all over the world. It is soon.