The Future of The OMVs Keep with What The Traditional Don’t Want to?

It seems that if. Traditional operators have sufficient margin to the height of the OMVs since they themselves who provide minutes to small but their battle does not seem to go down that road.

Both Movistar, Vodafone and Orange have already launched low-cost contract options (incompatible with the grant of mobile) to do appear? a response to the MVNO market although in reality these rates are still far from what the small have managed to offer as they demonstrate the latest rates released by Simyo and other MVNOs. It was clear that large had to react to the new situation of the market, but honestly I do not think that we can expect much more and more if we take into account the little attractions that tend to be this type of customers for its low consumption.

In the field of the prepaid a comparison of rates only would reveal that differences there from 6 cents/minute with the MVNO’s to 38 cents per minute with the big ones. It is clear that the difference is exaggerated, but traditional ones have already proven they are not interested in this segment and the only one who has proposed something was Orange but in Exchange for a minimum recharge.

Yesterday I had on twitter that Simyo was renegotiating their conditions of OMV with Orange and all indications are that the reduction of rates of voice we have known today itself possibly has been in Exchange for the data of last February rates.

Although I do not think that we can know if this is true, the traditional know that the future is in mobile internet and may the best conditions of data are reserving for themselves as evidenced by recent movements and the increasingly, minor difference between OMV and its OMR: first was Zeromovil who climbed their rates to worsen the current MoviStar, then Simyo whose rates are very similar to the Orange (except for occasional consumption) and then the Vodafone MVNO which only offer good prices for limited consumption are…

For this reason also I doubt that in the future we find large differences in rates of data between large and small operators since it seems that the traditional is are “shedding” of lower-value customers while they turn to continue capturing users interested in more advanced phones (subsidized in return for higher rates of voice) but they come accompanied by unlimited data rates or interesting packages which encompass various services as ADSL, fixed, mobile and TV.

What do you think? Is this the traditional strategy?