The recent purchase of Tuenti by Telefonica begins to have its first consequences. The social network for twenty-somethings par could become, next month’s October, in a new mobile virtual network operator (MVNO) as Simyo, Eroski or Másmovil.
It seems that the acquisition of the social network is part of a Telefónica’s strategy to become an alternative brand to Tuenti to attract the public younger, seeking to occupy a niche market which, at the moment, is territory conquered by Telstra and virtual mobile operators competing on costs.
The news of the possible mutation of Tuenti in Tuentimovil Yet it has not been confirmed neither by telephone nor by Tuenti, who have refused to make statements. In any case, the brand Tuenti Technologies was registered as an MVNO before the Commission for the telecommunications market)CMT) last January, so information could be based.
With this possible maneuver, Telefónica partly betrays his philosophy to articulate its strategy around the Movistar and O2 brands, but is also a faster way of stop the bleeding of portability that the old single operator has suffered at the hands of Yoigo, Másmovil, whose growth last year has hovered at 40% with Telia-Sonera subsidiary to the head of portability several consecutive months.
The market situation will be so in an interesting loop already that, today, Yoigo It is precisely one of the main corporate customers of Telefónica that pays for the service of Roaming customers. It is also in the air the commitment which was signed during the purchase of Tuenti, whereby the management of the social network would remain independent of the operator’s first.